Bauer Media
Bauer Media
Bauer Media part of the Bauer Media Group, the largest media publishing group in Europe that publish across the world. Bauer Media is a multi-platformed UK based media group, which means they produce a range of media outcomes, like magazines and radio stations, two of their main focus's.
In 2010, Bauer Media made the turnover of 2.129 billion euros, converted in to pounds that's £1.732 billion.
Bauer Media produce many different magazines, here's a selection of those:
Name: FHM
Category: Men's Lifestyle
Name: Grazia
Category: Women's
Name: Q
Category: Men's Entertainment
Name: Closer
Category: Women's
Name: Zoo
Category: Men's Lifestyle
Name: Kerrang
Category: Local Radio
Bauer Media also produce many different radio stations, such as:
Name: Smash Hits Radio
Category: National Broadcast
Name: Kiss
Category: Local Radio
Name: Wave 105
Category: Local Radio
Name: Magic
Category: Local Radio
Name: The Hits Radio
Category: National Broadcast
Bauer Media make some of their profits through advertising, especially in magazines but they do use billboards, posters, Internet and other media platforms. Another way they make their profits is through the physical sales of their products.
Bauer Media was created in Hamburg, Germany and now has offices in 15 different countries:
- Germany
- USA
- Spain
- France
- Austria
- Poland
- Portugal
- Romania
- Hungary
- Czech Republic
- Mexico
- China
- Russia
- Slovakia
- United Kingdom
- Nigeria
As a large company, Bauer Media has been able to buy out smaller two companies. One company being Bauer Radio, which focuses on locally based radio stations. The other being Box Television, a British television company which 50% ownership is Bauer Media the other half owned by Channel Four Television Corporation.
As a conglomerate, Bauer Media owns over 80 different brands through out the media industry and over 19 million adults will view their products every week may that be listening to one of their radio shows or reading one of their magazines. This is very hard to compete with as there isn't many companies that cover such a wide range of media products nor is many companies that are as big as Bauer Media. They take advantage of their subsidiaries as they advertise each other and support each other, unlike other media groups which aren't able to do this. A massive advantage Bauer Media has is they know an awful lot about their target audiences and have a great knowledge of what makes a media product.
Bauer Media collect information and then distribute the necessary or required information to their subsidiaries, this is a factor other companies would benefit from and want to be part of, giving Bauer Media the opportunity to buy out smaller company's and become a larger conglomerate. They also have the power to buy out products which can result in them making money or getting their company to grow faster. In my opinion Bauer Media's future looks good as they have to the opportunity to buy out smaller companies in different areas of the media industry making the size of the company much larger.
As a conglomerate, Bauer Media owns over 80 different brands through out the media industry and over 19 million adults will view their products every week may that be listening to one of their radio shows or reading one of their magazines. This is very hard to compete with as there isn't many companies that cover such a wide range of media products nor is many companies that are as big as Bauer Media. They take advantage of their subsidiaries as they advertise each other and support each other, unlike other media groups which aren't able to do this. A massive advantage Bauer Media has is they know an awful lot about their target audiences and have a great knowledge of what makes a media product.
Bauer Media collect information and then distribute the necessary or required information to their subsidiaries, this is a factor other companies would benefit from and want to be part of, giving Bauer Media the opportunity to buy out smaller company's and become a larger conglomerate. They also have the power to buy out products which can result in them making money or getting their company to grow faster. In my opinion Bauer Media's future looks good as they have to the opportunity to buy out smaller companies in different areas of the media industry making the size of the company much larger.
No comments:
Post a Comment